Change the Name of the Product i.e., Hard Drive Washer to something new. On the first look on the name of the product it is like something for formatting Hard drive.
maybe you are right, maybe you are not, but from the strategical point of view it does not make too much sense to change a program name after seven successful years with the old name.
So I think that the program name will not be changed in the future, such discussions need to be closed before a program is released for the first time.